The Enigmatic Blurb

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Why is it that even the mention of writing a blurb strikes abject terror into the normally calm and sane writer?

The task of describing and summarising a whole book, months or years of work, into a few short paragraphs seems nigh impossible. In the process the blurb has to be unique, capture the reader’s attention, excite them and tempt them to read on, ultimately to buy the book. The blurb and obviously the cover are often the first and only sales pitches for the book. The undertaking ahead feels hopeless.

Fear and dread of the blurb were my immediate reactions once I’d committed to publishing my anthology…I knew I needed one, yet every time the thought surfaced I erased it from my mind and dove even further into editing! As ever I needed a deadline and one evening I cleared my schedule for the following day, ensured I would not be disturbed and made a promise to myself to complete the blurb within 24 hours!

Early the next morning I entered my study and was confronted by my desk…the aforementioned one from my Frazzled! post. I could not work here. First I had to clean my desk – literally!

Over the past couple of months my working space had become chaotic with piles of paper and books balanced precariously and riotously on top of one another. There wasn’t even space for an A4 notebook. My solution was to move everything into the spare bedroom and once the desktop was polished I faced the gleaming wooden surface. Perfect! With reverential care I placed a notebook, pen and pencil on the desk, followed by my notes for my blurb as well as the print-out of how to write a blurb.

Yes, I lied a little…for weeks I’d been researching blurbs.

A blurb is tricky under normal circumstances and even more complex for a short story collection, I feel. First of all, I studied blurbs from other short story anthologies and I tried to pinpoint what drew me to them and what elements jarred – making notes all the time.

Next, I read ‘How to Write a Blurb’ articles online. One particular website provided fantastic information and I’d highly recommend The Author Society’s  ’17 Tips on How To Write a Blurb That Sells’.  Some tips were redundant for my anthology as the article was geared for novels. However, here are some points I found particularly useful and relevant:

  • The best length for a blurb is between 100 – 150 words. I would also like to add that it’s important to leave good line spacing for ease of reading.
  • Treat your first sentence like a pick-up line. It should entice them to read on and needs to be clever, engaging and new.
  • Use a cliffhanger. The reader needs to leave curious and hungry for more.
  • Use words that cater for your audience. They should evoke atmosphere and meet the readers expectations of the genre.
  • Use short sentences as buyers usually skim through the text.
  • Use hyperbole as these are powerful tools to spark curiosity.
  • Stay true to your voice. This piece of advice remained with me as I wrote my blurb. I felt it was vital to retain my voice which runs through the stories to be part of the blurb.
  • Use fresh eyes. Let it rest, print out and read in different formats such as phone, paper, computer.
  • Rewrite it many times.

With these notes to hand I started to scribble down ideas as I skimmed through my stories again; however there were two major stumbling blocks.

How could I include two of the most important elements of a blurb into mine; namely giving readers a setting and introducing the main characters? With so many different locations and characters; what could I do? In the end, I decided to give a flavour of some settings and some characters. With my short stories in front of me, I scanned back and forth, jotting down compelling and memorable characters, places, themes and feelings.

Gradually nuggets of a plan appeared, gems of ideas developed, but my initial blurb idea was still too vague. All the time I imagined a future customer, standing in a shop, quickly glancing at the back cover. How could I entrap them with my words, coax them to stay and read on and finally seduce them to buy a copy?

I rewrote the blurb time and again; examining every word and taking breaks as I paced around my study, reading aloud to myself, standing over my words, studying them, amending, rereading my notes.

Gradually an overall theme emerged and with this core central stabilising factor to the beginning, middle and concluding paragraphs I created my final blurb. One hundred words exactly!

The final blurb will be revealed soon! I have been promised the book cover this week and hope to post both together.

“A short story must have a single mood and every sentence must build towards it.” Edgar Allan Poe

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FRAZZLED!

My Desk

It’s never taken me so long to send an email before. 

I’m not referring to writing the message; its composition came easily enough. The actual act of pressing ‘send’ seemed impossible. My cursor hovered over the paper airplane icon; pausing I sat back and scanned the document once more. I stood up and paced around the room.

The momentous moment had arrived and my first manuscript was just a click away from the publisher. I was savouring the experience while being equally terrified of the reality. Many bloggers have used the analogy of giving birth with reference to writing a book; I can identify with this emotion to a certain extent…sending away my first book to an outsider felt like I was releasing my baby into the wider world. With another few tours of the room, I returned to my seat and pressed the button. No turning back!

After weeks of intense editing on my anthology of short stories my head seemed to burn with heat and a flu-like fever of concentration reverberated around my mind whilst the rest of my body struggled against the cold. A day or two of complete relaxation was in order to restore the equilibrium.

The editing process had been unexpectedly and contradictorily tougher and easier than anticipated. 

Hour after hour of close computer and document work took its toll on my eyes and head resulting in migraine-style headaches.

However, several useful editing tools were a fantastic help in bringing my manuscript to completion.

Grammarly, a proof-reading program recommended by Jacqui Murray at Worddreams (thank you, Jacqui!), was a most invaluable editing aid. After initially reading through each story a few times, amending the plot etc where needed, correcting typos and punctuation I then used Grammarly to check for any missed errors. Surprisingly it picked up quite a few; these included spacing gaps between words, spellings and punctuation. I did have to be cautious with my changes though as the spellings were corrected to American style and it had a predilection for commas which I disagree with – see what my editor says! 

Natural Reader  proved another excellent editing tool. Once again Jacqui recommended this on her blog and I was initially sceptical but decided to trust her positive experience with it. Despite the mechanical unemotional aura to the voice (although there are various choices) it made a huge impact having each story read aloud to me. Although I’d been reading some out to myself, listening actively to each word through Natural Reader allowed me to pick up on silly mistakes including one where I had put the wrong name for a situation in a story. Yikes!

As well as a dictionary by one’s side (or the website permanently on display) it is essential for writers to consider Thesaurus as one’s best friend. My original paperback copy from childhood is gradually falling apart so I now use its services online, consulting, searching for words to improve and sharpen my writing and this was even truer during these last editing weeks. 

Finally, never underestimate the value and effectiveness of good old-fashion pen and paper – or in my case pencils! With a few sharpened pencils in my arsenal, I printed out the stories when I thought they were ready and took them downstairs where I’d commandeered the dining room table (my desk by this time was overflowing with papers!). Here the final editing took place and with the change of room, my creative spirit was rejuvenated and the final changes were made. Some of these were minor, a word or two; in other cases, a whole paragraph was rewritten and paragraph spacing was slightly adjusted in the more complex ones. Furthermore, I was inspired to change the title of two stories. 

The stories for my anthology were now ready to be sent away to my editor; however, there were several more important elements to the book to complete before the full manuscript was whole. In my next post, I will describe how I tackled the all-important blurb, tag-line and about the author page. 

Thank you very much for following my exciting journey to publication of this anthology of short stories.The book is due out beginning December and I will reveal the book title and cover soon.

“I love short stories because I believe they are the way we live. They are what our friends tell us, in their pain and joy, their passion and rage, their yearning and their cry against injustice.” Andre Dubus

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CHIPPING AWAY!

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Editing is a strange process.

I’m finding the task both hugely satisfying and exhausting. Like a skilled artist, I imagine myself adding those final touches to a painting that will lift my work. As I carve away at my stories I’m falling for the characters all over again, getting to know them intimately, their stories engraved on my mind. Even when not at the computer, chipping and adding away, my thoughts are constantly with my creations…I want to honour them by presenting them in the best way possible.

My distracted state has not gone unnoticed at home. Returning from school one day my son cautiously asked why a breakfast bowl was on the laundry basket in the bathroom. A very good question and I had no sensible answer – no doubt a new edit idea struck me between rooms. I’ve warned him to expect a lot of these unusual distractions as I battle against my perfectionist nature and concentrate singlemindedly to complete my first book.

With a selection of my short stories with a professional editor, with discussions underway for a book cover, I have been reassured that completion before Christmas is possible.

Yikes! On hearing this deadline my stomach flip-flopped with excited elation (and terror!) whilst my mind nearly overloaded as I careered through everything that needs to be done. Then, ever the Virgo, organisation took charge and with a new notebook in hand, I made lists, lots of them. These I’m slowly ticking off…

Whilst editing I have noticed my predisposition for certain words which I’ve harshly erased; even as I berate myself for my persistent use of these lame and weak phrases, I’m pleased to learn more about my writing, how to improve it with immediate effect.

Who are the culprits? Stand up words, wave goodbye and bow out!

* Also   *Now    *Then     *At last     *Just

*After all    *Of course    *Finally

Finally (noooo!!) one chap’s name appeared in three different stories…sorry, there’s only need for one George!

‘My short stories are like soft shadows I have set out in the world, faint footprints I have left. I remember exactly where I set down each and everyone one of them, and how I felt when I did. Short stories are like guideposts to my heart…’  Haruki Murakami

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APOSTROPHES, SPEECH MARKS AND NOW!

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This is to say a quick hello to everyone; I am more than aware that I have posted less frequently than usual. You are not forgotten, rather I am working hard to finish my first draft. Along the way I ran into a couple of obstacles.

As I have written my draft across two various platforms and programs – my iPad and Scrivener on the computer – I realised a while ago that the speech marks and apostrophes were not synced. In other words I had two variations across my whole document.

Last week I bit the bullet and began rectifying the problem. Hence hours of work going through each chapter, finding and amending each and every apostrophe and speech mark – I never knew my characters were so chatty! Listening to music I have managed to make this mostly a painless task but the work accrued as in the process I started to re-read and found other errors – of course. 

Some of spacing, some basic grammar and two words flew out at me like red flags! ‘Now’ and ‘then’ must have appeared on every page as I wrote quickly, with the ideas and words flowing freely. Trying to place myself in the story I obviously decided to do so literally, ‘now’ scattered like petals, liberally falling across the draft. On re-reading instead of immediacy it was clunky and became an annoying intrusion across the narrative. Out it went – along with ‘then’. Many other changes also followed.

I’m sure this is not the way to do it! It’s not neat, seamless re-writing. It’s a constant revision, some chapters more than three times, others still on their first real draft. It’s my way of muddling towards the end. 

The additional chapters have mostly been written apart from the all important finale. Somehow I’ve managed to delay that – the premise is firmly in my head, the way it’s going played out endlessly.

Is this delay psychological? Once written will that be it? Finished for round one (or two, or three in some cases!)?  My major goal of actually writing a novel achieved?

No more procrastinating. Next week I’m buckling down, facing my fears, continuing with the apostrophes, finishing the final chapter. 

My apologies for a short absence – with my next post it might be time to pop those champagne corks and have a celebratory drink – before the real hard work begins. I’m under no illusions!

‘She wasn’t ready to return home just yet, her peace and contentment carrying her down to the harbour, to the boats. Even from here she heard the familiar orchestra of the mast riggings beating against the wooden masts; the various pitches in sound rising to a crescendo with each new gust of warm summer breeze. She stood with her bare feet perched up to the edge of the wooden boards, gazing out to sea, closing her eyes, soaking in the contentment of the perfect day.’

From ‘An Island Girl’ 

© Annika Perry