I’m always on the look-out for bookshops with a difference. There are the cafe bookshops. More recently the one-book bookshop in Tokyo. However, these still have books and their covers clearly visible on a shelf.
Elizabeth’s Bookshop in Australia is turning the way we often choose our books on its head by wrapping up the books. Instead of ‘judging books by their cover’ the bookshop feels its policy allows the book to be bought for its contents and also encourages a diversity of reading genres by hiding the book covers. Neatly wrapped in brown paper and tied up with string, the book parcels line shelf upon shelf in one section of the second-hand bookshop. Upon each book is written a few key words about the book – its genre, main plot line. That is all. The rest is pot luck.
An employee originally had the idea to have a ‘blind date with a book’ and sales have mushroomed and the concept has been rolled out to all its six stores across Australia. The books are chosen by staff who also write on the covers. The customers often buy the books as presents for family and friends for special occasions such as Christmas, birthdays or Valentines. One major selling point is the ease and lack of stress in choosing a book as well as the sense of anticipation and intrigue of the ‘secret’ book held within.
I can just imagine the anguish felt by the publishers and authors. After hours of deliberation and huge expense their work upon cover design and blurb content is hidden by nondescript paper. However at the same time my interest is definitely piqued and I would happily embrace the ‘blind date’ books now and then. Especially since the books can be returned within seven days if they have already been read – the only main drawback I could envisage.
What about you? Have you ever come across this scenario in a bookshop near you? Would you buy such a book as a present? Or for yourself? As always I look forward to reading your comments.